The Amsterdam Stadsschouwburg (City Theatre) recently started a corporate campaign to attract people to the renewed venue. They now have an additional performance hall called the Rabozaal and a great restaurant (Stanislavski) in the former foyers.
The idea of the campaign is simple: they use the familiair shop sign with the words 'Yes we're OPEN' and add little sentences like 'Are you?' and 'to new ideas'. Nicely done.
What surprises me though is that it stops there. With this campaign they suggest a touch of crowdsourcing. Very modern, and very relevant for a public building in the centre of Amsterdam. But are they really open to new ideas? If so, they should have made it a little bit easier to share my ideas with them. On their website for example. Or put a big suggestion box at the entrance. Or organize an evening where the citizens of Amsterdam can come up with their ideas. Just some first thoughts. It might even help the Stadsschouwburg to get inspired and make the building and everything in and around it better.
It's a missed chance and a typical example of oldskool oneway advertising by just sending out a message. What a pity.
I have an idea for them. It's even free. Here it is: start communicating with your audience. And don't say that you're open when you're not really. I hereby offer the Stadsschouwburg Amsterdam to help them figure out some great ways to start listening to their users. And, yes I'm OPEN, for a cup of coffee.
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